A logo should not literally describe the organization. The logo is an identifier that reflects an organisation’s attributes and values, not every aspect of its operation. We put that in mind before we embark on your logo design.
A logo must have the power to communicate a message effectively and efficiently. If you provide a quality service or product, your logo should reflect this. Likewise, a poor quality logo suggests inferior services or products. It is crucial that a logo has a strong presence.
